Google Adwords or “Pay per Click” advertising can be a very effective way to bring targeted traffic to your website. The real value of this form of advertising is that your ads are only shown to people who are interested in your specific service or product. When the user clicks your ad they are taken directly to your website. Google can then charge on a pay per click basis.
Adwords campaigns have an extensive range of settings. These can be used in many ways to target; specific search terms, geographic areas, time of day, budget spend amount and many more. A proper combination of settings will result in an optimized and cost effective campaign. Improper use of the settings can result in an expensive and ineffective campaign. A qualified AdWords professional can ensure your campaign is built properly and maintained for optimal results.
It is tempting to rush into setting up a campaign quickly but it is essential to have clear and specific goals and objectives. That is why we spend time up front asking these questions so we can be sure your campaign is optimized for your business. Here are some of the questions we will ask when we get started on your Adwords campaign:
•How are you currently marketing your business?
•What are your marketing goals?
•Have you ever used on-line advertising before?
•How do you calculate your return on marketing investment?
•Do you have a website?
•Who are your competitors?
•Who are you target audience?
•What do you want your visitors to do when they get to your website?
•and many others …
Peter Anderson has successfully completed the Google Advertising Fundamentals Course and has managed a large number of Google Adwords campaigns. Contact Peter today to discuss how Google Adwords can work for your business.